Problem
Create a cohesive brand identity for a ceramics studio inspired by early 20th-century Americana — balancing artistic expression with functional design, without feeling overly decorative.
Create a cohesive brand identity for a ceramics studio inspired by early 20th-century Americana — balancing artistic expression with functional design, without feeling overly decorative.
Approach
Developed a visual system blending Art Nouveau ornament with modernist restraint. Used contrast—moody, sensual forms paired with structured composition—to reflect craftsmanship and function. Applied the system across photography, packaging, and digital for a consistent, refined presence.
Developed a visual system blending Art Nouveau ornament with modernist restraint. Used contrast—moody, sensual forms paired with structured composition—to reflect craftsmanship and function. Applied the system across photography, packaging, and digital for a consistent, refined presence.
Role
Brand Designer
Scope
Brand Systems, Strategy, Typography, Art Direction, Packaging, Photo Retouching, Social Media, Web Design
Brand Designer
Scope
Brand Systems, Strategy, Typography, Art Direction, Packaging, Photo Retouching, Social Media, Web Design
Industry
Ceramics, Consumer Goods, Lifestyle, Arts, Craft, Premium Goods
Ceramics, Consumer Goods, Lifestyle, Arts, Craft, Premium Goods
Project Type
Client Work
Client Work
