Problem
Translate a potential collaboration between Delta Air Lines and the LA 2028 Summer Olympics into a cohesive, pitch-ready product story.
Translate a potential collaboration between Delta Air Lines and the LA 2028 Summer Olympics into a cohesive, pitch-ready product story.
Approach
Designed a digital lookbook to bring the collaboration to life. Translated brand elements into a unified product system. Structured a magazine-style layout balancing narrative with clear, shoppable moments.
Designed a digital lookbook to bring the collaboration to life. Translated brand elements into a unified product system. Structured a magazine-style layout balancing narrative with clear, shoppable moments.
Role
Designer at PCNA
Scope
Art Direction, Digital Design, Storytelling
Designer at PCNA
Scope
Art Direction, Digital Design, Storytelling
Industry
Travel, Hospitality, Merchandising
Project Type
Internal
Travel, Hospitality, Merchandising
Project Type
Internal
