Problem
Design a cohesive brand system for a fictional New York Olympic bid — capturing the city’s complexity while expressing unity, without relying on clichés.
Design a cohesive brand system for a fictional New York Olympic bid — capturing the city’s complexity while expressing unity, without relying on clichés.
Approach
Built a dynamic identity inspired by NYC subway mapping systems. Used intersecting forms and layered color to represent movement, connection, and convergence. Designed for flexibility across signage, digital, and environmental applications while maintaining cohesion.
Built a dynamic identity inspired by NYC subway mapping systems. Used intersecting forms and layered color to represent movement, connection, and convergence. Designed for flexibility across signage, digital, and environmental applications while maintaining cohesion.
Role
Designer
Scope
Brand Systems, Environmental, Typography, Digital, Motion, Apparel, Emerging Technologies, Strategy
Designer
Scope
Brand Systems, Environmental, Typography, Digital, Motion, Apparel, Emerging Technologies, Strategy
Industry
Sports, Events
Sports, Events
Project Type
Concept – Self Initiated
Concept – Self Initiated
