Challenge
How might Patrón Tequila show up in a way that feels natural to summer hosting moments—while driving deeper engagement beyond a traditional ad?
How might Patrón Tequila show up in a way that feels natural to summer hosting moments—while driving deeper engagement beyond a traditional ad?
Approach
As the principal designer, I concepted and designed a digital editorial experience that pairs product with occasion. Each moment is built around a specific summer scenario—rooftop hangs, beach days, and backyard gatherings—supported by curated cocktail recipes, food pairings, and playlists. The layout leans into a magazine-style system to make the content feel both aspirational and easy to explore.
As the principal designer, I concepted and designed a digital editorial experience that pairs product with occasion. Each moment is built around a specific summer scenario—rooftop hangs, beach days, and backyard gatherings—supported by curated cocktail recipes, food pairings, and playlists. The layout leans into a magazine-style system to make the content feel both aspirational and easy to explore.
Impact
Created a branded content concept that positions Patrón as part of the full hosting experience—not just the drink—offering a more engaging way to connect with audiences and extend time spent with the brand.
Created a branded content concept that positions Patrón as part of the full hosting experience—not just the drink—offering a more engaging way to connect with audiences and extend time spent with the brand.
