Problem
Position Patrón Tequila within summer hosting moments in a way that feels natural and engaging—extending beyond traditional advertising.
Position Patrón Tequila within summer hosting moments in a way that feels natural and engaging—extending beyond traditional advertising.
Approach
Concepted and designed a digital editorial experience that pairs product with occasion. Built content around specific summer scenarios—rooftops, beaches, and backyard gatherings—supported by cocktails, food pairings, and playlists. Designed a magazine-style system to make the experience both aspirational and easy to explore.
Concepted and designed a digital editorial experience that pairs product with occasion. Built content around specific summer scenarios—rooftops, beaches, and backyard gatherings—supported by cocktails, food pairings, and playlists. Designed a magazine-style system to make the experience both aspirational and easy to explore.
Role
Creative Strategist and Designer at Nativo
Creative Strategist and Designer at Nativo
Scope
Concept Development, Digital Ad Design, Art Direction, Content Layout, Strategy
Concept Development, Digital Ad Design, Art Direction, Content Layout, Strategy
Industry
Advertising, Marketing
Project Type
Internal
Advertising, Marketing
Project Type
Internal
