Problem
Rethink the visual language of Southern BBQ—shifting away from cliché toward a more refined, contemporary identity.
Rethink the visual language of Southern BBQ—shifting away from cliché toward a more refined, contemporary identity.
Approach
Created a cohesive system using typography, restrained color, and understated regional cues. Designed across packaging and digital to ensure a consistent, modern brand expression.
Created a cohesive system using typography, restrained color, and understated regional cues. Designed across packaging and digital to ensure a consistent, modern brand expression.
Role
Designer
Designer
Scope
Brand Identity, Digital, Web Design, Social Media Design, Merch Design
Brand Identity, Digital, Web Design, Social Media Design, Merch Design
Industry
Travel, Hospitality, Restaurant
Travel, Hospitality, Restaurant
Project Type
Concept – Design Exercise
Concept – Design Exercise
