Problem
Design a presentation system that positioned Performics as a values-aligned growth partner, balancing Patagonia’s purpose-driven ethos with performance marketing rigor.
Design a presentation system that positioned Performics as a values-aligned growth partner, balancing Patagonia’s purpose-driven ethos with performance marketing rigor.
Approach
Developed a modular presentation template inspired by Patagonia’s visual language. Built a color system derived from brand imagery and incorporated environmental photography to reinforce outdoor identity.
Developed a modular presentation template inspired by Patagonia’s visual language. Built a color system derived from brand imagery and incorporated environmental photography to reinforce outdoor identity.
Role
Junior Designer at Publicis Groupe
Junior Designer at Publicis Groupe
Scope
Template Design, Art Direction, Visual System, Presentation Layout
Template Design, Art Direction, Visual System, Presentation Layout
Industry
Advertising, Marketing, Corporate
Advertising, Marketing, Corporate
Project Type
Internal
Internal
