Challenge
Music discovery often depends on knowing a song’s title, lyrics, or artist — but what happens when a melody is stuck in your head with no searchable reference point? The gap between memory and identification creates friction in an otherwise seamless digital music ecosystem.
Approach
Designed Earworm as a community-driven identification app that allows users to hum, describe, or record partial melodies and tap into collective recognition. The interface prioritizes simplicity and low-friction input, while the system encourages collaborative participation — turning individual frustration into shared problem-solving.
Impact
Transforms an isolating experience into a social one, reframing music discovery as a participatory ecosystem rather than a solo search task.
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